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THE EVOLUTION OF DIGITAL TO VIRTUAL MARKETING 2016

November 6, 2016

 

Have you noticed the recent changes in online media?  Influencing and encouraging us to become a virtually centric? 

Instagram started with GIF's to a short film and now celebrities are hosting video-castings and bio-links to short-time video clips (smaller film video edits to podcasts or videography). 

Facebook started first, by adding discreet 'film icons' where a person can post via uploading a short-video, this was closely followed by changing your Facebook profile picture. You can now add a GIF or short-timed video introduction.

Messenger also added GIF and video icons and encourages users to choose and post this option rather than add an *emoji.

Twitter also gives a written post option to upload video content now if you want to tweet.

YouTube has seen a huge evolution from content uploads to subscription channels.  In the news recently, two brothers tried to Patent the words 'React and Reality' videos, due to the highest amount of views people are watching of  other people's reaction online. Read the full story here

How does this effect your business?
If you have a product or service that can be seen, demonstrated or viewed now is the time to upload your 
content in the form of videos, start bio-links or increase your podcasting, You can even use some AP's to build and edit a short clip or film to produce an example of what your business does.  Flipagram is a great example of adding pictures to music or short films or start a YouTube business channel.

So what does this all mean, where has it stemmed from and how does it impact the future?
Most marketing mavericks believe the drive steamed from the Apple Iphone6s which launched by tacking 
'movable' pictures.  However we are evolving into a virtual technological era, with wearable technology including Google or Microsoft glasses, virtual armband keyboards, watches (Apple Watch) and display technology as glass boards and interactive whiteboards.

The latest versions of communication devices may change from having a phone to a wearable technology and regardless of what method we choose to communicate with (i.e, mobile phone or tablet) it is likely it may be a wearable tech device and we will need to be referred to by our face or presence rather than a phone number or email. Whilst the answer is not certain, it does feel that in our current digital era of consumer engagement will be marketed in a more personable way through video/virtual content.

* emojis are ideograms and smileys used in electronic messages and web pages